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Résumés: Whats, Whys and Hows.

Résumé, a French word that means “summary”, is every professional’s first point of contact with a prospective employer. True to its meaning, a résumé is supposed to present a brief but relevant summary of one’s skills, qualifications and employment details. A résumé should ideally be contained in one side—two, at the most—of an A4 sheet. [...]

Trust, reputation, and the Internet for companies

Social media marketing has hit the mainstream. Irrespective of a preference, you evolve an online identity as soon as you establish yourselves with your customers. Branding today is not what it used to be. Perceived brand is the word of the day. Consumers can now air their opinions more easily and word-of-mouth now spreads faster [...]