Social media marketing has hit the mainstream. Irrespective of a preference, you evolve an online identity as soon as you establish yourselves with your customers. Branding today is not what it used to be. Perceived brand is the word of the day. Consumers can now air their opinions more easily and word-of-mouth now spreads faster [...]
It is the age of the web. People thrive online and virtually live there! Naturally, online identity has become as important as real world identity. With the onset of the increased interaction enabled by the Internet and e-commerce, identity fraud and crime have reached a new level of significance.
Thousands become victim to identity thieves every [...]