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	<title>Crederity Labs &#187; trust</title>
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	<link>http://www.crederitylabs.com</link>
	<description>Shaping the future of Crederity: News, thoughts, and new ideas for Crederity</description>
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		<title>Trust, reputation, and the Internet for companies</title>
		<link>http://www.crederitylabs.com/2009/07/trust-reputation-and-the-internet-for-companies/</link>
		<comments>http://www.crederitylabs.com/2009/07/trust-reputation-and-the-internet-for-companies/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 03:04:45 +0000</pubDate>
		<dc:creator>priyad</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[crederity]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online consumers]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[online customers]]></category>
		<category><![CDATA[online positive and negative opinion]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[online trust]]></category>
		<category><![CDATA[positive and negative opinion on the internet]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.crederitylabs.com/?p=80</guid>
		<description><![CDATA[<p>Social media marketing has hit the mainstream. Irrespective of a preference, you evolve an online identity as soon as you establish yourselves with your customers. Branding today is not what it used to be. Perceived brand is the word of the day. Consumers can now air their opinions more easily and word-of-mouth now spreads faster [...]]]></description>
			<content:encoded><![CDATA[<p>Social media marketing has hit the mainstream. Irrespective of a preference, you evolve an online identity as soon as you establish yourselves with your customers. Branding today is not what it used to be. Perceived brand is the word of the day. Consumers can now air their opinions more easily and word-of-mouth now spreads faster and stays longer.<img class="alignright size-full wp-image-81" src="http://www.crederitylabs.com/wp-content/uploads/2009/06/fotolia_696167_online-trust+business.jpg" alt="online deal" width="167" height="167" /></p>
<p>All these facts make reputation management important for brands. Search engines pull up all information related to the brand once customers hit a search. These portals do not see whether the information pulled up is accurate; algorithmically-calculated relevance is the only factor in consideration. If potential customers have access to positive information, it serves the brand best…but vice versa also applies.</p>
<p>Online reputation management is built on  establishing trust online. Search engines like Google and Yahoo have become the sacred book for customers who are confused with the number of brands ruling the consumer world. Until your brand earns their trust and positive news is spread, you are doomed.</p>
<p><strong>Manage online reputations…<br />
</strong>There are several ways to do this:</p>
<ul>
<li>Try and build trust among      customers</li>
<li>Try to be a name that they      feel they can rely on</li>
<li>Be accessible (when people      feel that they can reach you at any given point of time, there is a feeling      of security that sets in)</li>
<li>Use client testimonials      (it will ultimately act as word-of-mouth publicity for your customers; that,      your brand has been used and is preferred by others, assures them to a      certain extent about your quality and credibility)</li>
<li>Publish photographs—be it      of your organisation, key leaders, the CFO or the team, photographs are a      face to the name online. With the increasing number of impersonators in      the cyber world, customers are not to be blamed for doubting your      credibility, if you have not taken the trouble to build that essential      rapport with them.</li>
<li>Make yourself easy to contact&#8211;provide phone numbers, email addresses, physical addresses</li>
</ul>
<p>In this new age of customer reviews and blogs—about almost all things in the world—it is highly necessary for you to manage your reputation by constant monitoring, analysis and influencing of  online content. Statistics prove that <a href="http://sbinfocanada.about.com/library/glossary/bldef-seo.htm" target="_blank">only the first two pages </a>of what search engines pull out is viewed by the average searcher. Hence, if you can monitor negative news or complaints about you or your brand within this space, you’ve already gone a long way in safeguarding yourself.</p>
<p>The ideal way to tackle negative content is to respond promptly and address the issue—either through an apology or through an explanation. This way, you can create enough positive content to push these negative comments down the line. As a rule of thumb, avoid any kind of defensive attitude while on the Internet—this will only let loose a tornado of negativity your way.</p>
<p>Active participation helps propagation of good news of your brand&#8211;do not think you are above the level of being an active participant in social media. Reviewing  the stream of blogs and customer reviews written in response to you helps to have a clear understanding as to how your brand is perceived by your customers and allows you to take informed,  effective steps to handle the situation. Google alerts, Technorati and Twitter are real-time tools that help in monitoring online content. Technology today demands brand owners to invest in their online identity and maintain a stable credibility with their online customers for the company’s existence.</p>
<p>If you have an online business, your online credibility is one of the most important matters that you should give due consideration to. It is this factor that makes  people register for your services, click on ads or just keep coming back to your site—and to your services. It is almost synonymous with the idea of a successful business.</p>
<p><strong>How Crederity helps&#8230;</strong></p>
<p>When you have a Crederity verified seal on your web page, you demonstrate that you are a verified, reliable and credible company or person. Crederity verifies a plethora of information regarding a person or a business: identities, background check, references, experiences, and much more. This is all information that, when verified by a trusted third party authenticator like Crederity, puts your audience more at ease, helping them to initiate or participate in a relationship with trust and confidence, both online and offline! We encourage you to join Crederity to invest in yourself, and to invest in trust!</p>
<p><span style="color: #999999;"><em>Image courtesy: fotolia.com</em></span></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Give me my identity back!</title>
		<link>http://www.crederitylabs.com/2009/06/give-me-my-identity-back/</link>
		<comments>http://www.crederitylabs.com/2009/06/give-me-my-identity-back/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 04:09:49 +0000</pubDate>
		<dc:creator>priyad</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[account verification]]></category>
		<category><![CDATA[crederity]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[crimes]]></category>
		<category><![CDATA[cyber crime]]></category>
		<category><![CDATA[fake accounts]]></category>
		<category><![CDATA[fake bank accounts]]></category>
		<category><![CDATA[fake identity online]]></category>
		<category><![CDATA[fake online users]]></category>
		<category><![CDATA[fraud]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[identity checks]]></category>
		<category><![CDATA[identity crimes]]></category>
		<category><![CDATA[identity crisis]]></category>
		<category><![CDATA[identity problem]]></category>
		<category><![CDATA[impersonation]]></category>
		<category><![CDATA[online banking]]></category>
		<category><![CDATA[online credit card thefts]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reality check]]></category>
		<category><![CDATA[reliability]]></category>
		<category><![CDATA[scam mails]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://www.crederitylabs.com/?p=67</guid>
		<description><![CDATA[<p>It is the age of the web. People thrive online and virtually live there! Naturally, online identity has become as important as real world identity. With the onset of the increased interaction enabled by the Internet and e-commerce, identity fraud and crime have reached a new level of significance.</p>
<p>Thousands become victim to identity thieves every [...]]]></description>
			<content:encoded><![CDATA[<p>It is the age of the web. People thrive online and virtually live there! Naturally, online identity has become as important as real world identity. With the onset of the increased interaction enabled by the Internet and e-commerce, identity fraud and crime have reached a new level of significance.</p>
<p>Thousands become victim to identity thieves every year throughout the world. Often, the fraudsters trick innocent web users into providing personal information and then use the information illicitly. Forged identities are also quite common.</p>
<p>Credit card thefts and unauthorized credit accounts opened without one’s knowledge are another typical example of identity theft. The victim’s identity is misappropriated and used for making expensive purchases or opening new accounts. The potential for such frauds have become a major hurdle for e-commerce.</p>
<p>Many of the reported identity crimes have been cases where the rich and famous are exploited. Money, power and the sheer thrill of the risk involved seemed to have attracted many towards such identity crimes.</p>
<p><a href="http://en.wikipedia.org/wiki/Christopher_Rocancourt" target="_blank"><img class="size-full wp-image-69 alignleft" src="http://www.crederitylabs.com/wp-content/uploads/2009/06/fotolia_10740025_Onlineidentity1.jpg" alt="Internet danger words displayed on monitor" width="329" height="272" />Christopher Rocancourt</a> shot to fame by conning many  rich and famous personalities in the US by pretending to be a Rockefeller heir, a movie producer, a global financier, the son of Sophia Loren or the nephew of Dino De Laurentis. Rosario Poidimani (an Italian Businessman) impersonated the King of Portugal and sold imaginary aristocratic titles and fraudulent diplomatic passports, with the support of imaginary offshore bank accounts and an elaborate throne room.</p>
<p>Through sites like snopes.com and truthorfiction.com, many such scams have been bought to our attention. For instance, the <a href="http://www.hoax-slayer.com/nigerian-scams.html" target="_blank">Nigerian scam mails</a> requesting the transfer of a huge fortune to the recipient’s bank account, in return for which they assure a percentage of the fortune to the recipient. There are certain others who claim that you have won a lottery worth billions. In all such cases, they ask for your account details and use this information for illegitimate actions. <a href="http://en.wikipedia.org/wiki/Phishing" target="_blank">Phishing</a> is where the fraudster poses as a legitimate organization, bank, etc., and asks the user to update their personal information. Their website will be almost similar to the original one, and it is hard to spot the difference.</p>
<p>One of the safest ways to safeguard one’s identity online is to establish an indisputably authentic identity verified through trusted sources. Online reputation management involves monitoring your identity online, analyzing and influencing it. If you are an individual, get verified and show that you are who you claim t obe through your website / blog / online pages. If you run a company, odds are high that your customers will have voiced their opinions about you via the Internet. When potential customers type your company name in search engines, the first two pages are the most likely to be viewed by them. It is your responsibility to monitor this space and see whether it contains positive or unwarranted negative news about your company or products. You can keep constant track of what is being written about you by subscribing to Technorati, RSS feeds, Google alerts, etc.</p>
<p>Life on the web has become intertwined with normal life, and our identity and reputation online are immensely important for us to safeguard.</p>
<p>It is our hope that<strong> </strong><a href="http://www.crederity.com/india/" target="_blank"><strong>Crederity</strong></a> can help you with helping to establish a credible identity online. With a dedicated team entirely focused on fraud issues, Crederity can help safeguard you against online identity thieves, providing an additional hurdle over which would-be thieves must surmount. We invite you to invest in Crederity, and invest in Trust.  We also invite you to contact us with any suggestions you have for improving Crederity, as we value your feedback and fully intend to do the best job that we can in helping to safeguard and enhance your identity online.</p>
<p><span style="color: #999999;"><em>Image courtesy: fotolia.com</em></span></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Twitter Users Tweet Identity Problems</title>
		<link>http://www.crederitylabs.com/2009/06/twitter-users-tweet-identity-problems/</link>
		<comments>http://www.crederitylabs.com/2009/06/twitter-users-tweet-identity-problems/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 22:55:33 +0000</pubDate>
		<dc:creator>priyad</dc:creator>
				<category><![CDATA[promotion]]></category>
		<category><![CDATA[account verification]]></category>
		<category><![CDATA[crederity]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[fake accounts]]></category>
		<category><![CDATA[fake identity in social networking sites]]></category>
		<category><![CDATA[fake twitter users]]></category>
		<category><![CDATA[fraud]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[identity checks]]></category>
		<category><![CDATA[identity crisis]]></category>
		<category><![CDATA[impersonation]]></category>
		<category><![CDATA[problems of social networking]]></category>
		<category><![CDATA[reality check]]></category>
		<category><![CDATA[reliability]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[tweeting]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter fake account]]></category>
		<category><![CDATA[Twitter frauds]]></category>
		<category><![CDATA[Twitter identity problem]]></category>

		<guid isPermaLink="false">http://www.crederitylabs.com/?p=37</guid>
		<description><![CDATA[<p>Social networking has caught up with netizens around the world like a raging fire. Twitter is particularly hot, with its ‘tweets’ that enable its users to send and read others’ updates. With its total focus on micro-blogging, the portal has become one of the most favoured social networking sites.</p>
<p>Alongside its rising popularity, the site is [...]]]></description>
			<content:encoded><![CDATA[<p>Social networking has caught up with netizens around the world like a raging fire. Twitter is particularly hot, with its ‘tweets’ that enable its users to send and read others’ updates. With its total focus on micro-blogging, the portal has become one of the most favoured social networking sites.</p>
<p>Alongside its rising popularity, the site is also bringing to light identity crisis issues. Not so long ago, the American rapper, record producer, author and singer <a href="http://www.theboombox.com/2009/05/13/kanye-west-blasts-twitter-calls-it-a-farce" target="_blank">Kayne West</a> was heard accusing the portal for having let someone misuse his identity. Dalai Lama surprised the world by tweeting under the name <em>&#8216;ohhdl</em>&#8216;; only, it turned out to be the prank of an impersonator, leading to the cancellation of the account. There was another instance—the celebrity impersonation of Dr Robert H. Schuller, the famed televangelist.</p>
<p>And now, recently, the case of Tony La Russa. Manager of St Louis Cardinals Major League Baseball franchise, <a href="http://www.techcrunch.com/2009/06/04/hey-there-tony-la-russa-is-suing-twitter/" target="_blank">La Russa is now suing Twitter</a>, <a href="http://www.techcrunch.com/2009/06/04/hey-there-tony-la-russa-is-suing-twitter/"></a>claiming that someone is pretending to be him on the site. Tony claims that he had warned Twitter of this fake account and asked them to suspend it, but they took no action. The other side of the story says that Tony, characteristic of him as it is, went ahead and sued the portal without any notice. Whatever the truth is, the damage has been done: to both the individual’s identity and to the portal’s credibility.</p>
<p>This poses a question to the everyday web user. How secure can they be of their identity? How can they defend themselves from their identity being hijacked? We all may not be celebrities, but each individual is unique—and in this day and age, no one can shut themselves from the cyber world.</p>
<p>Fake Twitter users pose a conundrum for the portal. Social networking now assumes a prominent role in the lives of people and there ought to be a concrete solution for such hijackings, which are nothing but identity theft. Such thefts could cost your life much more than a million bucks stolen from your account!</p>
<p>Fake accounts—especially so if it’s in the name of a celebrity (not to mention the thousands of followers)—and impersonators are turning out to be a major threat to twitter users. It can tarnish the image of a person, even that of a common man.</p>
<p>Most of you must have heard the story of <a href="http://www.msnbc.msn.com/id/29796962/" target="_blank">how a would-be Cisco employee messed up his image</a> through an innocent-sounding tweet. For better or for worse, this is the way of the web today; anyone could be posing as you, and tweeting away uncalled for comments about your friends, your family, your job, boss, coworkers, or company.</p>
<p>There’s a limit to which people can expect social networking sites to make sure you’re the real person…what with millions of people registering! Where’s Twitter’s ability in screening and figuring out who is who, really? Where’s your security?</p>
<p>We hope that answer can be found here with us! <strong>Crederity</strong> is working on solutions that will set free the socially savvy netizens of today to tweet away with authority. If you’re Crederity approved and let your friends and Twitter followers know to look out for your verified seal, your followers can rest assured knowing that you are in fact who you claim to be! With a dedicated team entirely focused on such fraud issues as identity fraud and impersonation, Crederity is striving to help minimize, and eventually prevent, this identity crisis that Twitter faces today. Please let us know if you have any ideas on how we can further assist you.</p>
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